When you teach at a teaching-intensive institution, you can publish in the way you want — my own institution expects scholarly engagement but doesn’t demand a quota of peer-reviewed publications.
In fact, I am excited when my College’s faculty publish in a newspaper as well as when they publish in a prestigious journal. Community colleges and regional comprehensive universities serve special roles in their regions. We are sites of education not just for our students but also for our communities. If there’s a new advance in science or medicine, local newspapers may call our communications offices to find experts who can help local readers understand the latest breakthrough. If a famous author dies, the radio station may approach us for some comment from a faculty member who has published work on that author.
If you’re working at a teaching-intensive institution, you don’t have to wait for the Communications Office to come to you, though. Part of the job of our schools is to get out there to the public and fill them in on why what we do on campus is important. Writing for newspapers and magazines gets your work out in front of a larger public and brings attention to the role of colleges and universities in advancing knowledge, contextualizing current events, and keeping communities culturally alive. This Chronicle Vitae article can help you get started.